Avokadomama is the warm and empowering brand created by Andrea—mom of two, baby-sleep educator, and the heart behind a community where tired mums find support, understanding, and real-life solutions. Through her BabyLedSleep training and practical resources, she builds a space where every baby can sleep better and every mum deserves to feel seen, strong and supported.
For this project, we redesigned the visual identity from the ground up: a tailor-made logo, a cohesive colour palette, a mini brand-style guide to anchor every moment of the brand, and a freebie design for her business.
Avokadomama
scope of work
mini branding
design direction
warm
playful
avocado-attitude
logo
logo animation
guide design
The old logo
It was created in Canva, meaning it uses stock elements and cannot be trademarked or legally protected.
The lines are too thin, causing the illustration to lose visibility and detail when printed or scaled down.
This logo for avokadomama appears visually pleasant at first glance but it doesn’t convey the brand’s essence or story, making it visually generic and disconnected from the business identity.
The new logo
The circular shapes of the letters subtly echo the form of an avocado
Shape of a sleeping avocado — a gentle nod to the brand’s focus on baby-sleep education
The logo radiates playfulness and warmth, perfectly capturing the brand’s nurturing spirit.
Brand concept
Since this was a mini branding project, we didn’t build a full visual identity — but we established a strong foundation that perfectly reflects her brand’s warmth, playfulness, and calm energy.
Some mockups
"Working with Shapely Studio on my Avokadomama logo (and many other things) was such a wonderful experience! She perfectly captured the playful yet minimalist vibe I envisioned — an avocado with a heart-shaped pit in soft retro pastels. 💛
The whole process felt so smooth, creative, and personal. She really listened, understood my brand, and brought it to life in the most beautiful way. I couldn’t be happier with the result!
Highly recommend Shapely to anyone looking for thoughtful, aesthetic, and brand-aligned design work."
