Maštograd (=Imagination Town) is a delightful destination where celebrations and imagination come to life, specially designed for children's birthdays, gender reveals, and other joyful events. With a palette of soft pastels and charming design elements, Maštograd creates a magical and welcoming atmosphere that instantly captivates both children and parents. The gentle curves of the typography and the soothing colors underscore Maštograd's commitment to providing a serene yet festive setting.
At the heart of Maštograd is its vibrant spirit, making it the perfect backdrop for unforgettable celebrations. Every detail is crafted to foster an environment of joy and creativity. Maštograd is more than just a venue - it's a wonderland where each event is a unique adventure, inspiring laughter, wonder, and beautiful memories for families.
Mastograd
scope of work
brand design
print assets
design direction
innovative
sophisticated
educational
Creative direction
AKA MOODBOARDS
This moodboard blends playfulness with structure — soft pastels, clean layouts, and geometric shapes mirror the brand’s building-block concept. Clear typography and gentle design details create a light, imaginative space that reflects Maštograd’s mission to inspire learning through play.
innovative
sophisticated
educational
The logo
Building made out of kids’ wooden toys
Squiggly “a” to add uniqueness, as if a child wrote it
The logo for "Maštograd" features a charming blend of playfulness and simplicity. It uses a sans-serif typography with rounded edges, enhancing the softness and approachability essential for engaging young audiences.
Rounded sans-serif type for softness
Brand concept
Illustrations
Window illustrations
A true pinch-me moment — I illustrated an entire cityscape to protect the kids’ privacy while making the exterior feel more inviting and full of life.
Some more mockups
Watch on Insta the full case study
"Arnela’s expertise and passion made the entire process seamless and inspiring while bringing our vision to life. Her creativity is beyond our expectations and we couldn’t be happier with the results!"
Alma Dizdarević-Sarhan
co-founder of Maštograd
BACK TO ALL PROJECTS
Social media
To support the brand’s implementation, I created customizable templates — and here are some of the social media posts they designed using them. Truly impressed by the creativity and effort they poured into each one!