MiM SportLab is an innovative brand where sports performance meets neuroscience, specializing in empowering athletes and teams through cutting-edge training methodologies and mental conditioning. The brand’s core philosophy centers on the synergy of physical and cognitive excellence, ensuring every individual achieves peak performance both on and off the field.
The logo features a clean, abstract representation of a brain, symbolizing focus, strategy, and mental agility. Designed in a bold, monochromatic palette, it communicates simplicity, strength, and innovation, aligning seamlessly with MiM SportLab's mission to elevate the game inside and out. This refined visual identity establishes MiM SportLab as a trailblazer in sports and cognitive development, leaving a lasting impression on athletes, coaches, and organizations alike.
MiM SportLab
scope of work
social media design
design direction
INNOVATIVE
brand design
dynamic
youthful
We began with the process with a dynamic moodboard to encapsulate MiM SportLab's vision of merging cutting-edge neuroscience with athletic performance.
The visuals, ranging from abstract brain imagery to clean, modern typography and vibrant sports scenes, inspired a design language rooted in innovation, precision, and progress.
The logo mark has been thoughtfully crafted by combining an abstract representation of a brain with two cursive "m"s, symbolizing the initials of the co-founders, both of whose names start with M. The design is further unified with a central field element, reflecting MiM SportLab’s focus on collaboration, precision, and innovation.
"Working with Arnela from Shapely Studio has been an absolute pleasure. She crafted our branding concept and designed a stunning logo. Her skills are truly exceptional, and she made the entire process smooth and enjoyable. Arnela's communication is super pleasant, and she is incredibly easy to work with. Her attention to detail is amazing, and she is super creative! We are thrilled with the results and highly recommend her services!"
Mirta Ivanek
co-founder of MiM sportlab
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