Regina Event and Travel is a travel agency established in Izmir with the passion of making dreams come true. Founded with the spirit of a female entrepreneur, the vision of Regina Event and Travel is to become a global brand by making a difference in the tourism and event industry.

For Regina Event and Travel, we developed a comprehensive visual identity that reflects their elegance, professionalism, and warmth. The project included designing a complete brand identity system — from the logo and color palette to cohesive print materials and social media templates. Every element was crafted to capture Regina’s spirit: sophisticated yet inviting, rooted in cultural depth, and ready to make a global impact.

Regina - Event & Travel

scope of work

visual identity

design direction

bold

vibrant

professional

social media templates

collateral

This is what we started with

and here is why canva logos don't serve your business

The original logo was created in Canva — and while I actually love Canva for many things, it’s not the best tool for building a long-term, professional brand identity.

Here’s why:

You can’t vectorize Canva logos, which means they lose quality on websites and larger formats.
Printing from a PNG file will never achieve accurate, professional color results.
And most importantly, Canva logos can’t be trademarked, since they use design elements created by other contributors.

A lasting logo should be custom-made, unique, and rooted in your brand’s story — not just chosen from a template.

Gradients are hard to print

Tagline is not legible

Creative direction

AKA MOODBOARDS

For the creative direction, we explored concepts that blend travel nostalgia with a modern, sophisticated twist. The idea was to capture the essence of exploration — evoking memories of postcards, stamps, and souvenirs, but with a refined, cohesive look. Warm tones, organic shapes, and hand-drawn elements were chosen to represent authenticity, while clean lines and structured layouts brought in the professionalism expected from a high-end travel and event brand.

bold

vibrant

professional

The logo

Regina wordmark features a subtle wave at the base for a touch of fluidity and charm.

The logo was designed to feel elegant yet approachable, a balance between regal sophistication and the spirit of travel.

Tagline is paired with a soft, modern font to convey warmth and approachability.

CROWN

Symbol of Regina (queen, authority, elegance)

waves

Symbol of travel, movement and the sea

TWO LETTERS 'V'

Represent Vasvija, the owner, making it a personal and distinct brand mark

Brand concept

We then developed the full brand world — including a cohesive color palette, typographic system, custom icons, and brand patterns. Each element was designed to complement the logo and reflect Regina’s identity: elegant, feminine, and inspired by the beauty of travel.

This is all shown in the 20+ page Brand Style Guide.

Icon suite

The icon suite is designed around motifs of travel, events, and organization, reflecting Regina’s dual expertise.

Destination icons

The brand also features a set of six custom postage stamp illustrations. Each stamp highlights one of the key destinations where Regina works most often.