Regina Event and Travel is a travel agency established in Izmir with the passion of making dreams come true. Founded with the spirit of a female entrepreneur, the vision of Regina Event and Travel is to become a global brand by making a difference in the tourism and event industry.
For Regina Event and Travel, we developed a comprehensive visual identity that reflects their elegance, professionalism, and warmth. The project included designing a complete brand identity system — from the logo and color palette to cohesive print materials and social media templates. Every element was crafted to capture Regina’s spirit: sophisticated yet inviting, rooted in cultural depth, and ready to make a global impact.
Regina - Event & Travel
scope of work
visual identity
design direction
bold
vibrant
professional
social media templates
collateral
This is what we started with
and here is why canva logos don't serve your business
Here’s why:
- You can’t vectorize Canva logos, which means they lose quality on websites and larger formats.
- Printing from a PNG file will never achieve accurate, professional color results.
- And most importantly, Canva logos can’t be trademarked, since they use design elements created by other contributors.
A lasting logo should be custom-made, unique, and rooted in your brand’s story — not just chosen from a template.
Creative direction
AKA MOODBOARDS
For the creative direction, we explored concepts that blend travel nostalgia with a modern, sophisticated twist. The idea was to capture the essence of exploration — evoking memories of postcards, stamps, and souvenirs, but with a refined, cohesive look. Warm tones, organic shapes, and hand-drawn elements were chosen to represent authenticity, while clean lines and structured layouts brought in the professionalism expected from a high-end travel and event brand.
bold
vibrant
professional
The logo
Regina wordmark features a subtle wave at the base for a touch of fluidity and charm.
The logo was designed to feel elegant yet approachable, a balance between regal sophistication and the spirit of travel.
Tagline is paired with a soft, modern font to convey warmth and approachability.
CROWN
Symbol of Regina (queen, authority, elegance)
waves
Symbol of travel, movement and the sea
TWO LETTERS 'V'
Represent Vasvija, the owner, making it a personal and distinct brand mark
Brand concept
This is all shown in the 20+ page Brand Style Guide.
Some more mockups
"Arnela from Shapely Studio has been the creative mind behind branding of Regina Event & Travel.
From the very beginning she truly understood the vision and soul of my brand and translated it into a clear, elegant and consistent identity. As a founder building something with heart and courage, it means a lot to work with someone who genuinely gets your story.
What I appreciated most was her strategic approach , through her thoughtful questions, she helped me think more specifically and clearly about my brand positioning, values and direction. It was not only about visuals, but about defining who we are.
Her eye for detail, aesthetic balance and strategic thinking made a real difference in how Regina presents itself today. This was not just a design collaboration, but a true creative partnership built on trust and understanding.
I highly recommend Shapely Studio to anyone who wants their brand to feel authentic, refined and confidently positioned."
Social media
To complete the launch, I designed a set of social media templates that allow the client to create on-brand content with ease — keeping Regina’s online presence consistent, elegant, and instantly recognizable.