Salon Ismet is a 20-year-old gem in the heart of Vienna, celebrated for its exceptional hair artistry and professional, luxurious approach. Despite their stellar reputation, their outdated website didn’t reflect the sophistication of their craft—it lacked SEO optimization, security, and the polished vibe that matches their incredible work.
From the moment I stepped into their chic salon and met their talented team, I envisioned a transformation: a website that exudes sophistication, approachability, and cleanliness. To bring this vision to life, I revamped their online presence with a sleek, modern design that captures the salon’s essence while ensuring functionality and security.
To complement the redesign, I organized a three-hour photoshoot to capture every detail—stunning shots of the team, the stylish salon interior, and the vibrant energy that makes Salon Ismet special. The result? A refreshed brand presence that mirrors their excellence and leaves a lasting impression.
Salon Ismet
scope of work
brand photos
design direction
sophisticated
website
approachable
clean
Since the client didn't have a complete branding, other than the logo, I put together a style board and defined the colors and typography.
The client gave a thumbs up, and we proceeded to the next step.
Branding
We then agreed on the style of photos they want, and we had a 3-hour session to take photos of the team, the space, their products and other details that would bring the website to the next level.
Take a look how they turned out:
Brand photos
It was now time to develop the website itself. We created 8 landing pages, optimized them for mobile, made sure that the SEO was on top of the game, wrote all the text and made sure all elements are consistent.
Website design and development
see the full website
"I first heard about Shapely Studio through a trusted client, and I couldn’t be happier with the recommendation. I needed a website that truly captured the essence of my hair salon, and Arnela understood my vision from the start. She created a stunning, strategy-driven design that not only looks beautiful but works seamlessly. My clients love the new, modern, and responsive website, and booking appointments has never been easier!”
Ismet Velagić
founder of salon ismet
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